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Writer's pictureAshley Gold

Elevate Your Staging: The Impact of Color on Home Sales—Even Zillow Agrees!

Imagine stepping into a home for the first time- the neutral walls greet you, clean yet unremarkable, leaving you with a sense of something missing. Now, picture a different space. You walk into the bathroom, and instead of the same neutral tones, you’re greeted by a soft, calming blue. It’s not overwhelming, just soothing—like a little retreat from the rest of the world. According to Zillow (https://www.wcnc.com/article/money/markets/real-estate/homes-with-blue-bathrooms-sell-for-more-zillow-study-finds/281-444827672), homes with light blue bathrooms are selling for an impressive $5,440 more than expected. That’s not a coincidence. The right colour can dramatically shape how buyers experience a home. This isn’t just about aesthetics; it’s about psychology. In staging, it’s everything.


As someone who has spent years crafting environments that resonate with buyers, I’ve seen firsthand how these small details are the ones that make all the difference. Colours don’t just make a space look good; they create emotion. They foster a connection that subtly guides buyers to feel at home before they even realize it.


So let’s talk about the psychology behind colour and how you can use it to your advantage when staging a home. Whether you’re prepping for an open house or just refreshing your space, the right hue can transform the vibe completely.


The Hidden Power of Colour

Colour psychology examines how colours affect our emotions and behaviors. Each colour evokes specific feelings and thoughts, influencing decision-making processes. It’s about the emotional impact that shapes how buyers perceive a space. Think about it. Warm tones like reds, oranges, and yellows stir up energy, excitement, and a sense of comfort. Meanwhile, cooler tones like blues and greens invite relaxation, peace, and a sense of calm.


But the beauty lies in how these colours shape perception. When buyers walk into a room, they’re not just seeing the space, but they’re actually feeling it. That feeling is what drives decisions. They might not even realize it, but within moments, they’re deciding how they feel about the home. So the question is, how do you want them to feel? Energized in a space that feels vibrant and alive? Or serene in a room that feels like a quiet retreat?


This is where we, as stagers, have the power to guide them without saying a word.


Why Colour Psychology Works


Colour psychology studies how different hues affect our emotions. It’s a science, and it’s powerful. Each shade has its own unique influence on the human mind. For instance, reds and oranges are known to create feelings of warmth and energy, perfect for social spaces like dining rooms. These colours can make conversations flow and even stimulate appetites. It’s why a splash of red in a kitchen or dining area can transform it into a gathering spot for lively meals and discussions.

On the other hand, blues and greens bring calm, which is ideal for spaces where buyers want to relax—like bedrooms or living rooms. If a buyer walks into a room painted in a soft blue, their stress levels drop. Subconsciously, they start to see the home as a refuge, a place where they can unwind after a long day. That’s exactly the feeling they want when considering where to live. And it’s exactly why Zillow found that homes with blue bathrooms sell for a premium.


Zillow’s Findings: Blue Bathrooms Sell


According to a Zillow study, homes with light blue bathrooms are selling for up to $5,440 more than expected. Just a coat of paint. That’s it. The impact of that number is staggering. If a single colour can do that for a bathroom, imagine what intentional colour choices throughout the house could do for your sale.


It’s the right blue—a soothing, spa-like hue that invites relaxation. Picture a soft blue bathroom that makes you feel like you’ve stepped into a serene, tranquil space. That feeling translates into real money. It’s the kind of subtle influence that can push a buyer to offer just a little more. I’ve seen this firsthand. The right choice of colour transforms a space. It turns rooms into experiences. And in home staging, it’s those experiences that sell homes.


Accents That Elevate


Accents may seem like small touches, but they can make or break a room’s vibe. A bold coral vase, a rich burgundy throw, or even a textured emerald pillow can turn a neutral room into something unforgettable. I’ve seen it work time and time again. In one recent project, adding coral accents increased open house interest by 30%. These are emotional triggers that make buyers remember the space.


Crafting a Warm, Inviting Space


The goal of staging is to create a home where potential buyers can picture themselves living. That’s where colour plays such a crucial role. Neutral tones like beige, gray, and white can provide a clean backdrop, but adding thoughtful pops of colour can make all the difference. Warm tones like reds, yellows, and oranges add energy and life to gathering spaces. In bedrooms and bathrooms, cooler blues and greens foster that peaceful vibe everyone is after.

Picture walking into a dining room with neutral walls, but there’s a striking red table runner. It instantly grabs your attention. You start picturing holiday dinners, family gatherings, and those special moments that make a house feel like home.


Working With the Seasons -Wardrobe Change!


Just like we adjust our clothing choices based on the seasons, home staging should also change accordingly. During spring and summer, go for light, airy colors that impart a sense of openness and freshness to the rooms. Consider using pastel shades, crisp whites, or soft greens. As autumn arrives, the ambiance shifts. Embrace warmer, more comforting hues such as burnt orange, deep green, or rich brown to establish an inviting setting that resonates with potential buyers.

The key is to craft a living space that harmonizes with the current season. When a home's colour scheme mirrors the external environment, it naturally forges a deeper connection with prospective buyers.


The 60-30-10 Rule (Trust Me on This)


If you’re looking for a tried-and-true way to add balance and style to any room, the 60-30-10 rule is your secret weapon. Whether you’re staging a home, refreshing a space, or just playing with colors, this method works every time. It’s simple, easy to remember, and brings structure to your design process without making it feel rigid.


  • 60% for your main colour—this is the base, usually neutral tones like beige, gray, or white, applied to the walls or big pieces of furniture.

  • 30% adds depth with a secondary colour—something with a bit more personality like navy blue, emerald green, or even a warm taupe for a cozy touch.

  • 10% is where you get creative! Those pops of coral, mustard yellow, or even a funky piece of artwork that gives the room its unique vibe.


Trust me, this method creates visual harmony while allowing your personality to shine through. It’s a designer’s go-to for making spaces feel put together without overthinking it.

For real-life examples, you can check out Bob Vila’s take at www.bobvila.com. He breaks it down in a way that’s easy to follow—because, let’s face it, Bob knows his stuff when it comes to home design colours! And if you’re after a more modern spin, check out Whitney Ford’s Design blog at www.whitneyforddesign.com/blog/60-30-10-rule-color-theory, where she applies this rule with style and grace.


My Perspective on Colour


Colour is so much more than just an aesthetic choice; it’s a powerful tool that shapes how we experience spaces. Throughout my journey in design, I've witnessed how the right palette can create emotional connections and elevate the ambiance of a home. It can turn a bland environment into a vibrant haven or a cozy retreat, making potential buyers feel an immediate sense of belonging. From enhancing the perceived value of a property to transforming how we feel in a space, colour is essential. It’s about crafting experiences that resonate deeply, fostering connections that go beyond surface impressions.














#60-30-10Rule









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